Projects we’re proud of
From paws to pixels
The Project:
Veterinary Home Care Services, a pioneering pet healthcare provider, required a comprehensive branding strategy and an impactful online presence. Their unique approach of offering in-home veterinary services demanded a brand identity that conveyed trust, compassion, and professionalism. They also required a user-friendly website that raised awareness about their services, simplified the appointment booking process, and allowed clients to request prescription refills online.
The Result:
Collaborating closely with Veterinary Home Care Services, Passion Works crafted a cohesive brand identity that mirrored their dedication to personalized, in-home pet care. A vibrant logo, soothing color palette, and empathetic but professional typography were designed to resonate with pet lovers. A variety of marketing materials including business cards, door hangers, and car decals were created to enhance brand awareness in the local community.
The website became a user-friendly portal where pet owners could learn about services, schedule appointments, buy pet supplies, and conveniently request prescription refills for their furry companions.
By offering an accessible platform for appointments and prescription refills, the website is a cornerstone of Veterinary Home Care Services’ customer service, enhancing client satisfaction and establishing them as a top choice for in-home veterinary care.
Visit:
Trustworthy
Authority
Confidence
Caring
Hope
Approachable
Neutrality
Calming
Professional
Friendly
Energetic
Warmth
Brass Taxes
The Project:
Jenn's Reliable Taxes sought a complete brand package and online platform. Specializing in individual tax preparation, the company needed an identity that communicated professionalism and reliability. The goal was to create a website that not only highlighted their services but also simplified the tax preparation process for clients. The website had to clearly outline the services offered, the preparation process, and facilitate client communication. Clients were given the option to submit documents digitally, drop them off for processing, or schedule in-person appointments.
The Result:
Passion Works created a brand identity that showcased Jenn’s Reliable Taxes’ commitment to accuracy and dependability. The loonie-inspired logo is an iconic symbol of their Canadian roots, while the colour palette and graphics merge a sense of trust, ease, and accessibility. Taxes can be a confusing and frustrating process. The visual elements Passion Works implemented were designed to make taxes feel less daunting.
The website emerged as an intuitive hub, providing concise information about the tax services offered, the step-by-step preparation process, and the various client engagement options. The site's user-friendly interface allows clients to initiate the tax preparation process by contacting the owner directly, solidifying its reputation as a reliable partner during tax season.
Visit:
Secure
Trustworthy
RELIABLE
Confidence
Calmness
Stability
Approachable
Simplicity
Professional
Expertise
Optimism
Intelligence
Powerful and pragmatic
The Project:
The Aninga project started as a joint effort between Canadian and Ugandan founders in 2006 to send one girl to school. It has since grown into a full charity and East African NGO that has supported over 60 young women in East Africa from grade school through university.
The Aninga Project needed to refine its logo and brand to communicate its efforts on the global stage. They required a web refresh to present critical information clearly and make it easy to find while highlighting opportunities for visitors to donate. It was of utmost importance to all stakeholders that the logo retained its original hand-drawn roots and was largely kept intact.
The Result:
Passion Works created a digital version of the original logo which paid homage to its hand-drawn history. A shield of protection encases young women empowered to learn and reach their potential. The refined logo and brand package gave the Aninga Project a more professional and trustworthy appeal, invoking confidence for supporters and potential donors. The project experienced increased engagement and more donations collected due to the website refresh and updated brand package.
Visit:
Purity
Empowering
Hopeful
Strength
Ambition
Wisdom
Compassion
Femininity
Solidarity
Classic and Bold
The Project:
Long established in financial planning and benefits consulting, Foxgrove required a brand refresh and a modern digital look. The company, recently passed down from father to son, needed to convey a sense of professionalism for corporate entities seeking group savings and benefit plans while maintaining a friendly and approachable feel for family and personal services.
The Result:
A brand and color scheme inspired by the existing company logo and former website. Color and theming were used to direct visitors to either business or personal solutions, where they could quickly find information relevant to their interests.
Historical content was sliced into a blog-style learning area within the new resources section for prospective clients who want greater detail. Easy-to-use financial calculators bring a touch of interaction and meaningful insight for browsers. A scrolling stock ticker on the home page and flip cards on the solutions pages brought even more dynamic content delivery while prioritizing concise messaging and information.
Visit:
Clarity
Modern
Sleek
Bold
Approachable
Warm
Stability
Trustworthy
Secure
Ready to take your brand to the next level?
Let's schedule our first date! We'll get to know your business, your goals, and what makes you unique. Then we'll create a custom plan to make your website stand out from the crowd.
